Saturday, September 8, 2018

Necessity or Design Thinking is the mother of invention

Since childhood, I have been listening "necessity is the mother of invention". Now a day there is a new buzzword in the market called "Design Thinking".

I attended a few workshops to understand what it is and how it is different from other problem-solving methods. There was one difference between Design Thinking and other problem-solving methods. That difference is, it allows you to start without having a problem.

In other problem-solving methods, you always start with a problem and generate the number of ideas and proceed with the ideation process.

 In Design thinking, the good part is, you may need not to have a problem statement. Design thinking is all about designing the experiences. So you pick an area and try to understand what kind of experiences people are having are having. Based on this learning, you try to find areas which have low experiences and you start working how can I change the experience related to that particular area.

For example, you must have received goods from Amazon.  The packaging of the goods has been a low experience for people as sometimes it is so thin, it will break the goods inside and sometimes it is so must it takes ages to remove all the packaging.

Amazon worked on this experience and providing a standard packaging style for all goods which will ensure goods are safe and it doesn't require many efforts to remove.

This is the power of Design Thinking. So I can say, the necessity is not the mother of invention but finding the necessity of using Design Thinking is the mother of invention.


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