Anyone and everyone who has travelled by Air knows the
importance of time. Airlines advice passengers to reach airport at
least 3 hours before flight departure and for international flights and about 2
hours for domestic. While passengers
enjoy being in the retail area of airport but unfortunately most of this time
is spent standing in queues for checking and security clearance.
Globally, the average time spent at an airport — from
arrival until an aircraft’s doors are closed — was 133 minutes in 2014. Out of
this time only around 30 minutes is spent by the passenger having relaxing time
in retail area. The time consuming process in airports include- Check-in/bag
drop, Security, Orientation, and Boarding. This is a loose- loose situation for
everyone. Passenger’s experience is bad as he has to wait in the queue. The
airlines cost is more because they have to put extra staff to handle customers,
the Airport security time staff also need to spend more time.
The best possible outcome for an Airport is when passenger
spend more time in retail area, which would result in more sales in these area
which in-turn in more revenue for airport. Airports around the world have transformed
into a high tech, heavily secured shopping malls to capitalize this
opportunity. Which the concept of duty
free purchase, it give added incentive to passengers to purchase.
Many processes have been introduced that have reduced the
queue time for passengers. Airlines provide option to passengers to web check-in
and use home printed bag tags. When they reach airports they just need to drop their
bag and proceed towards security. In US
the TSA, who is responsible for airline and airport security has introduced a pre-screening
program called TSA Precheck. Through this frequent flyers can enroll to the TSA
precheck program, on enrolling they would be issued a Known Traveler Number
(KTN) after successful background check. When they reach airport they have a
special queue for security clearance which is many times faster than regular
queue. All these initiatives have helped reduce the time spent by passenger in
queues, but with limited success. The problem is the TSA Precheck is not
available to everyone e.g. non US resident, and not everyone wanted to go
through the process of getting the KTN number.
Now coming to the main problem, how can airports process be
streamlined to ensure all passengers spend more time in retail area then in queues?
This is where technology and in particular AI and biometrics can play a major
role. Many recent developments in AI technology has introduced algorithms that
can detect human emotions, this enables the system to see if a person is
stressed or scared. This technology is maturing fast and many leading players
including Microsoft has adopted it. This would enable profiling of people with
bad intentions. This could be clubbed with facial recognition and government database
check to ensure the profiling is done properly. This would mean that only suspicious
passengers go through extra checks and frisking and all others can basically clear
security check in seconds. This can go a
long way in making passengers less hassled in airports. This saves time and
cost for airlines also as they don’t have to send passenger information to
government agencies for domestic flights as required by many governments. When
passenger spends more time in retail area rather than in queues, it’s a win-win
for everyone.
Although this technology is in early stages and would need
manual interventions in the initial phase, with machine learning system would
get smarted day by day and at some point would be able to handled security
checks on its own in a fully automated way. The future is promising.
It is worth giving it a try by having this simulated in a lab and look for champions to promote this idea.
ReplyDeleteAs a air traveler, I can relate to the challenge. If AI is going to cut down the time saved in security process, I would certainly be happy. What could be the key hurdles in this journey? It will help to get some clarity. Once this idea becomes a reality, will I spend more time shopping? I don't know.
ReplyDeleteThe use case that you covered clearly aligns with Unisys' niche. It'd be great to see what happens. The future is indeed promising!
ReplyDeleteBright spot...There are examples like KTN to learn deeper and globalize it around the world. Also, facial recognition becoming commodity in smart phones. This can be utilized to reduce the load on AI further with some pre-checks.
ReplyDeleteTough spot...Who will invest in AI? Airports or Airlines. Who are the beneficiaries and to what extent is a difficult question to answer.
Well articulated. I believe this has the potential to be something bigger. Imagine if this is implemented, could this be a win for retail? I doubt so. I am sure I would want to turn up at the airport much nearer to the departure time if the checking process only takes me 10 - 15 mins.
ReplyDelete