Challenge the status quo
Do you think
innovating is difficult? Do you often get asked to be ‘Innovative’ at work? Well,
I have often been in situations where I have felt intimidated by the sheer breadth
of what to do and where to start. Can you guess what the image below is, it is
the very first version of what is now called a Rubik’s cube.
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Source: https://ruwix.com/the-rubiks-cube/first-rubiks-cube-prototype-invention/ |
A group of eight
wannabe innovators were ushered into a conference room in the tony Koramangala locality. We were
all geared up with biases, tools and prejudices of our own for innovation. Guess
what? All that was about to be thrown out of the window! Over the next two
days, we would be debating, facing our deepest fears (read biases), learning
and unlearning about prototyping, collaborating, preparing challenge boards,
thrashing out case studies, among other activities. Our current state was
pretty much like this crude Rubik’s cube.
This was about to change.
Day 1
So here we
begin, we learnt about the categories of innovation and you do not necessarily
need to ‘INVENT’ something to be called an innovator. There were four broad
categories where we could innovate - Product, Process, Customer Experience and
Business Model. We also had the point driven home when we were told – ‘Patents
are only useful if it adds value to a larger populace’. Point taken!
We were then
guided into the actual approach of systematic innovation, the 8 steps which can
be broadly classified into three categories – Pipeline problem, Velocity
problem and about Batting Average.
We next discussed about having a – ‘Challenge Book’ that would be the place
where challenges can be made available for other stakeholders to see. It is
also important to have a clarity on these challenges and allow for anyone to
suggest for solutions to a problem. Often, we are stuck with a bias that an 'outsider' cannot offer a solution to my problem.
We were then
handed over a case study, popularly called the Grossmann and Patrick IBM Problem.
A classic case study about how a frontline employee – Grossman, who was not
responsible for Innovation, Creativity or Strategy almost single handedly got
an ailing IBM (in the 90s) into the internet era. But wait, was he able to do
it singlehandedly? Nope, what he needed was a person who believed and backed
his idea. A Champion. In most cases, we need people convinced about your idea
to take it forward and to socialize it amongst the larger audience. Some of the
questions we answered about this case study got us a broader perspective into
some of the roles needed for a successful innovation.
An Idea either finds a
Champion or it dies
Also, about
some of the attributes of an Innovator, broadly a person who is curious, does a
lot of experiments, can communicate well and collaborate.
Day 2
The most
fascinating thing about the session on this day is about how we face our
biases, it was mind altering, to put it mildly. We were shown a few monostable
optical illusions. We were shown a couple of images/ gifs, which each of us saw
it from a biased view (and each of us strongly thought that his/ her version
was the correct one). We literally could not believe our eyes. Imagine the
amount of havoc it something mixes up your vision and how it is wired to your
brain!
And the best
part of making us realize about these biases - the video of the Backwards
Bicycle.
And, guess what - Cognitive Biases are supposedly much
stronger than optical biases. We also realized how difficult it was to think thorough
our biases. And when it comes to innovation we need to park some of these
biases from not altering our decision. Something that is very difficult, what
is easier is to be ‘aware’ of the biases and to an extent not allow them from
interfering with our thought process.